WINDOWS PHONE - Really?

As a society, we've become glued to our phones, so focused on staying connected that we often miss what's happening right in front of us. We used this cultural tension to highlight a key advantage of the Windows Phone: its ability to move quickly in and out of apps, helping people spend less time stuck in their screens. By pointing out how absurd we can look when lost in our phones, we built a bold, honest launch campaign around one simple idea: Be here now.