VCA - Up Around the Bend

At the heart of California’s tourism slogan, “The Ultimate Playground,” is the promise that every part of the state holds something unexpected. That spirit comes alive in our new TV ad Up Around the Bend, which follows travelers as they experience California through road trips filled with surprise, spontaneity, and joy.
 

The film reminds us that the journey is just as important as the destination, with the real thrill found in the discoveries along the way. And since no road trip is complete without the perfect soundtrack, we chose Up Around the Bend by Creedence Clearwater Revival, an anthem of freedom and possibility that perfectly captures the endless adventures waiting around every corner in California.