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VCA - Beach Balls

We picked the beach ball as the ultimate symbol of California playfulness, bright, bouncy, and impossible to ignore. Then we went big. Literally. We dropped giant beach balls into iconic California locations and shared the pics and videos on social media. Sure, the videos were fake, but the buzz, clicks, and “wait, is this real?” reactions definitely weren’t. Turns out, nothing gets people talking like a 200-foot beach ball rolling through their feed.

SOCIAL VIDEOS

We picked the corner of the Moxy Hotel in Times Square to bring some California energy right to the heart of NYC. By turning the facade into a 3D game of keepie uppie with a beach ball, we introduced it as a new tourism symbol, showing off the playful, carefree vibe that makes California so fun and unforgettable.

3D OOH

PHOTOGRAPHY

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