TECATE ALTA - Keep it Flowing
The competitive market of ultralight beers was in need of some diversity, hence Tecate Alta, the first ultralight beer with a Mexican DNA. Our main objective was to build its own identity so we created a campaign to dissolve American stereotypes about the Spanish speaking world and champion the idea that this group is not stuck between cultures but has so much more they can freely move between. From rugged nature to nights out, from heritage to global culture. We're telling a story of a unique beer and people that can live a diversity of worlds: moments, identities, emotions, real life experiences. In this world, having the right crisp, sessionable, ultralight companion keeps things flowing.