TECATE ALTA - Keep it Flowing

The ultralight beer market was starting to feel a little one note, so Tecate Alta stepped in as the first ultralight beer with true Mexican DNA. Our goal was to give it a clear identity, so we built a campaign that breaks down American stereotypes about the Spanish speaking world. Instead of being seen as caught between two cultures, we celebrated the truth that this community has the freedom to move effortlessly between many. From rugged nature to city nights, from deep heritage to global culture. We told the story of a beer and a people who live across worlds, full of moments, identities, emotions, and real experiences. In that world, the right crisp, easy drinking ultralight beer is the perfect companion to keep everything flowing.

TV :30