HORMEL PEPPERONI - Pepexplosion

Pepperoni isn’t usually top of mind when people think of a snack. It’s more commonly seen as a pizza topping or cooking ingredient. Our challenge was to change that perception and make Hormel Pepperoni stand out as a bold, flavorful snack on its own.

The solution? Show that pepperoni delivers an explosion of taste, perfect for spicing up snack time. We brought that idea to life by creating a visually explosive campaign, literally. To execute it, we partnered with the talented Voorhes Studio in Austin TX. They took the concept to the next level. On the final day of shooting, pepperoni slices were still stuck to the ceiling.

The result? A visually unforgettable campaign that not only impressed the client but also helped boost Hormel Pepperoni sales.