JOSE CUERVO - Cuervo Games

Cuervo needed help on bringing its message of authenticity to a whole new generation of consumers – cue the Cuervo Games. The competition toured 10 US cites and had teams compete in crazy obstacle courses inspired by the Jose Cuervo tequila making process. The finale in Vegas needed an epic ending. In one of the strangest tasks I've ever undertaken in my career we were asked to concept an entire course. It not only had to be big enough for the Cuervo Game Finals in Vegas, it had to open up for Flo Rida as well.