ANGEL'S ENVY - Distilled Dissent
CP+B partners with entrepreneurs to develop and launch products from scratch. They're called "baked in" products. The idea is, rather than inventing everything after the fact, the brand story is baked in from the beginning. And you end up with something that literally sells itself. For Angel's Envy we found legendary master distiller and malcontent Lincoln Henderson. After decades of following the rules, Lincoln decided to make a bourbon his own way. And we helped him do it. From bottle design, to package design, to marketing, to press, you name it, we were involved. And the whiskey has been a hit. It's already being sold nationwide and has been well received by consumers and critics alike. In fact, it was named the best Spirit in the world (not the best bourbon in the world mind you, but best spirit in the world) by Spirit Journal. About a year after the launch, Lincoln passed away. It was an honor to play a small part in the final chapter of his legacy.