AMEX TRAVEL - Nexpedition

Young professionals in their 20s and 30s were craving travel experiences that felt personal and unique. So we created American Express Nexpedition, a real world adventure powered by a digital platform. The twist? Travelers didn’t know where they were going. Each mystery trip was revealed day by day through a personalized smartphone, with every detail tailored to match their personality. It all started with an interactive online quiz, the Travel Profiler, which analyzed interests, hobbies, and social media habits to reveal one of 20 unique Travel Signs, each pointing to a different kind of unforgettable journey.